Lancôme presents Absolue Longevity The Soft Cream

What if time was no longer an enemy, but an ally of beauty? This is the idea behind the new Absolue Longevity The Soft Cream by Lancôme, an innovative face cream born from 14 years of scientific research. The French brand has created a treatment that goes beyond masking wrinkles: it helps skin stay youthful longer by strengthening it from within.

A Revolutionary Approach: Longevity Integrative Science

Lancôme invested 14 years of research to develop Longevity Integrative Science, a new scientific field that studies 267 biomarkers of skin aging. This approach allows for a deeper understanding of how skin evolves over time and how to slow down visible signs of aging by enhancing its regenerative capacities. Dr. Luc Aguilar, Scientific Director at L’Oréal Group, explains: “Our goal is to introduce a new way of thinking about beauty: not just aesthetic care, but a journey towards skin longevity, powered by strong, integrative science.” This vision transcends the classic concept of anti-aging: instead of simply correcting, it aims to preserve and enhance the skin’s vital functions, strengthening it against oxidative stress, pollution, and age-related biological changes.

A Legacy of Innovation Across Generations

The Absolue collection by Lancôme is not just a skincare line: it’s a scientific legacy built on passion, vision, and an ongoing pursuit of excellence. In 1965, the revolutionary journey began with the launch of Absolue Cellular Regeneration, awakening the skin’s vital energy for the first time. In 2006, beauty science took a leap forward with the introduction of Pro-Xylane, a powerful active ingredient that boosts the regenerative effects of the Absolue Rose, becoming an icon of the line. In 2021, AMPK, the “bio-switch” for cellular longevity, was introduced: a key milestone in the understanding of skin aging. Between 2023 and 2025, the future becomes present with the debut of Absolue PDRN, revolutionizing the concept of skin longevity. Its aim is to reignite cellular energy to help cells stay youthful longer. When skin is full of energy, it looks radiant and vibrant. Absolue PDRN works deep within to prolong that vitality, stimulating natural regeneration mechanisms.

The Rose Becomes an Active Power: PDRN Absolue

At the heart of this new cream lies an innovative ingredient: PDRN Absolue, inspired by Korean aesthetic medicine. This biotechnological active, derived from rose DNA, is extracted through an advanced process requiring 100 roses to produce just one gram of active ingredient. Dr. Kyle Seo, a Korean dermatologist, explains: “PDRN stimulates deep cellular regeneration, improving skin density and strengthening the skin barrier. The visible effect is younger, healthier, and more resilient skin.” PDRN Absolue is a bio-stimulator that works on the skin’s microbiome, rebalancing internal mechanisms and supporting the production of collagen, elastin, and hyaluronic acid.

Visible Results and Eco-Luxury Formula

The numbers speak for themselves: the cream boosts the longevity cell metabolism by +80%, increases type I collagen production by +170%, and type III by +415%. Visibly, skin appears firmer (+36%), more compact (+26%), and wrinkles are significantly reduced. Clinical studies show that after one month, signs of aging can reverse by five years, restoring tone, radiance, and vitality. Lancôme combines high performance with sustainability: the cream’s jar is refillable, reducing plastic use by 25% and glass by 67% compared to previous packaging. As Annie Black, Scientific Director at Lancôme, says: “Absolue Longevity is the result of a holistic vision of beauty: it’s not just about appearance, but about skin that is strong, healthy, and radiant for life.”