How did the first Terrra Sustainable Living pop-up in Milan go?

It’s not easy, in the chaos of Milan — which mirrors the frenzy of any big city — to carve out a moment for yourself, especially when you’re trying to go beyond, to do something meaningful and community-driven, to feel good. That’s exactly why Terrra Sustainable Living decided to give it a try (and trust us, they succeeded) with a pop-up that goes beyond the idea of a temporary shop, turning into a home, a safe haven. For three days (from May 22 to 25), the space at Corso Garibaldi 117 transformed into a place of meetings, dialogue, sustainable practices, and well-being, fully embodying the philosophy of the brand founded by Kateryna Burianova.

The Terrra Sustainable Living Pop-Up

The program was rich and varied, offering events ranging from personal wellness to sustainable fashion. A few examples? On March 23, there was an Intuitive Breathwork session with Licia Florio from Ciaomondo, designed to rediscover the breath as a tool for inner connection. Lumpa took care of the horoscope, with a modern and mindful astrological journey. On March 24, registered guests could take part in an upcycling workshop with Dennj, creatively giving new life to discarded materials, and join the talk “A More Mindful Life” — a conversation between journalist Laila Bonazzi, Terrra’s founder Kateryna Burianova, and the founders of Appcycled, Diletta Pollice and Valentina Masotti, focused on the meaning of living sustainably. Finally, March 25 was dedicated to a Still Life Drawing Class with Ingradients.

A rich program for a contemporary initiative that speaks to the need of today’s communities (including beauty and wellness) to meet offline. It goes without saying that participation was enthusiastic and well-attended. This pop-up represented an immersive experience into the world of Terrra, offering visitors the chance to reflect on a more sustainable and mindful lifestyle through engaging and interactive events. We can’t wait to do it again!